The Top 3 Reasons People Avoid the Dentist and What You Can Do About It

Having a difficult time getting patients to keep appointments? You’re not alone. Here are the three issues why patients avoid the dentist and the steps you can take to make them more comfortable. Want more customers? Then keep reading.

Reason 1

59% of adults sacrifice dental care due to cost.

Many patients have preconceived notions or concerns about the expense of dentistry. A great way to educate them is to provide a list of services and their cost on your website, along with alternative payment methods to cover their costs.

Many employer-sponsored health care plans do not include dental insurance and those that do will usually offer limited benefits. For most people, a toothache that turns into an expensive procedure like a crown, can mean thousands of dollars out of pocket. By offering great customer financing, patients will be more comfortable knowing they can stretch out payment. Offering specials for new and/or uninsured patients is another effective way to reduce price concerns.

Reason 2

22% of adults are afraid of the dentist, and the pain associated with the service.

Dentists are finding creative ways to make the dental experience more ‘spa like.’ For example, more dental practices are offering headsets with music and/or warm blankets to wrap patients in as a service is performed. You can also significantly relieve stress by just communicating with the patient- - talking with them before and during the procedure, to let them know the reason they need the procedure and explain when you’ll be doing it. No matter how obvious it may seem to you, your patients may have some questions.

Reason 3

19% adults say they cannot find a convenient location or appointment time.

With today’s technology, this issue is the easiest to overcome. It is essential that your website provides convenient ways to book appointments online. It is equally important that your website is easy find on the web. It can require a lot of work to manage your Search Engine Optimization, or to effectively use Search Engine Marketing to reach your patients more effectively.

That’s where SimplePPC can provide your practice with a simple and cost-effective approach to recruiting new patients. And you should know, 24% of new patients used Search to find a new dentist.

Let SimplePPC assist your business with acquiring new customers.

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